“Our omnipresent new technologies lure us toward increasingly superficial connections at exactly the same moment that they make avoiding the mess of human interaction easy. The beauty of Facebook, the source of its power, is that it enables us to be social while sparing us the embarrassing reality of society—the accidental revelations we make at parties, the awkward pauses, the farting and the spilled drinks and the general gaucherie of face-to-face contact. Instead, we have the lovely smoothness of a seemingly social machine. Everything’s so simple: status updates, pictures, your wall.
“But the price of this smooth sociability is a constant compulsion to assert one’s own happiness, one’s own fulfillment. Not only must we contend with the social bounty of others; we must foster the appearance of our own social bounty.”
–Stephen Marche, “Is Facebook Making Us Lonely?“